Labels for promotions

Promotional labels are specialized solutions for product marking used in marketing campaigns, loyalty programs, and sales stimulation.

These labels connect a physical product with digital promotion systems, enabling customer interaction, unique code control, and analytics collection.

The concept of promotions is described in detail in the section promotion (marketing promotion).

Tasks of promotional labels

attracting customer attention;
participation in campaigns and giveaways;
linking to websites or landing pages;
purchase registration;
product authenticity verification;
marketing analytics collection.

Main types of labels

QR code labels

Allow quick access to promotion pages, web passports, or registration forms.

Scratch labels

Contain hidden unique codes under a scratch-off layer for participation or verification.

HiddenCode label — VOID tamper evident with hidden verification code

HiddenCode security label with VOID effect and concealed verification code under removable layer. Used for product authentication, promotional campaigns, and protection against code reuse.

HiddenCode security label with VOID effect and concealed code under a removable layer. Combines tamper evidence, product authenticity verification, and promotional campaign functionality in a single labeling solution.

Serialized labels

Each product unit has a unique ID, ensuring traceability and preventing duplication.

Combined solutions

Combine QR codes, hidden codes, and security elements.

Marking technologies

QR and DataMatrix;
code personalization;
security features;
RFID (for logistics and tracking);
integration with digital product passports.

How promotion systems work

Products receive unique labels.
Customer scans a QR code or enters a code.
Redirects to the promotion page.
Registers participation.
The system records the interaction.

More about digital systems — traceability systems.

Applications

FMCG products;
cosmetics and pharmaceuticals;
food and beverages;
private label production;
export-oriented brands.

Common mistakes

lack of unique codes;
poor print quality;
easily copyable promotion mechanics;
no protection against reuse;
no integration with accounting systems.

Vostok-IT approach

Vostok-IT treats promotional labels as part of an integrated system: marking + accounting + customer interaction.

promotion mechanics design;
selection of marking technologies;
unique code generation;
integration with accounting systems;
analytics and scaling.