A promotion (marketing promotion)
A promotion (marketing promotion) is a marketing tool aimed at increasing sales, attracting customers, and boosting product turnover through special conditions, offers, or bonuses.
What is a promotion
A promotion is a time-limited or condition-based offer that may include discounts, gifts, bonuses, participation in giveaways, or additional customer services.
In modern business, promotions are closely connected with accounting systems, product marking, and digital customer interaction.
Types of promotions
- discount campaigns;
- gift-based promotions;
- loyalty programs;
- raffles and lotteries;
- QR-based promotions with website access;
- code verification promotions;
- customer loyalty programs.
Promotions and product marking
Promotions are implemented using специального product labeling, which may include:
- QR codes linking to promotion pages;
- unique hidden codes under scratch layers;
- serial numbers;
- anti-counterfeit protection elements;
- links to product web passports.
Such labeling connects physical products with digital promotion systems.
HiddenCode security label with VOID effect and concealed code under a removable layer
HiddenCode security label with VOID effect and concealed verification code under removable layer. Used for product authentication, promotional campaigns, and protection against code reuse.
Digital promotions and web passport
Modern promotions are increasingly implemented through digital systems, where each product unit has a unique identifier.
The customer scans a QR code and accesses a promotion page or product web passport, where they can:
- register a purchase;
- verify authenticity;
- participate in the promotion;
- receive a bonus or reward.
Role of accounting in promotions
Promotions require accurate tracking of products, serial numbers, and operations. This is achieved using traceability systems that record every interaction with the product.
